projects & programs examples


Situation
 
Service  
Client  
Consultant  
Although reputation is great, there is no concerted marketing communications effort.  Internal function must be established to develop strategies and collateral. Marketing
Communications Programs
Serve as a marketing communications manager while client searches for a full time staff; develop communication strategies for collateral, advertisements, and website.  

Marketing veteran with corporate and advertising agency experience… Dedicated on site for 4 months.
 
Situation
Service  
Clients  
Consultant  
There is no external communications strategy, plan, and too little public relations staff to execute a plan. Public
Relations Programs
Provide a comprehensive PR plan with timeline and budget and then begin implementation of the plan while client is searching for permanent staff. Handle media relations, analyst relations, crisis communications, and call center customer inquiries.  

 

 25-year marketing communications veterans with oil and gas experience and expertise in external communications initiatives… Dedicated on site for 16 months.
 
Situation
Service  
Client  
Consultant  
A business division must create a robust media plan and branding guidelines within tight budgetary constraints. Advertising
Program Coordination
Work closely with several outside advertising agencies to manage their performance and suggest ways to deliver more services with fewer budgets.  

Highly competent senior advertising manager with right mix of corporate and agency experience… Dedicated on site for 17 months.
 
Situation
Service  
Client  
Consultant  
Major internal initiatives are underway that will impact employees and the corporate culture. Internal Communications Programs
Create an internal communications plan with timelines and budget working closely with the senior management team to secure
their buy-in.  

Highly seasoned creative communicator with broad experience in marketing communications… Dedicated on site for 7 months.
 
Situation
Service  
Client  
Consultant  
An annual event is highly visible to the Houston community and
its success is dependent upon employee buy-in.		 Community
Relations Programs
Design events that promote the external image of the company and at the same time secure employee buy-in.  

25 years in public relations, event planning and community affairs for Fortune 1000 companies and non-profits… Dedicated on site for 3 months.
 
Situation
Service  
Client  
Consultant  
There is a need to create and manage reseller marketing communications programs that drive sales. Communications
Program Coordination
Develop in-store marketing programs such as rebates and displays that promote the brand.  

Communications strategist whose expertise is creating marketing plans and collateral… Dedicated on site for 19 months.